digital marketing tactic called search engine marketing involves promoting websites by making them more visible in search engine results pages (SERPs) through paid advertising and search engine optimisation (SEO). SEM uses tools from search engine advertising companies like Google Ads and Bing Ads to improve website traffic, raise brand awareness, and produce leads and sales. It’s a really efficient and quantifiable technique to connect with potential clients who are actively looking for goods or services linked to your company.
Paid advertisements on search engine results pages (SERPs) a